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Measuring the Popular Resonance of Daesh’s Propoganda

Cragin, Kim Mendelsohn, Joshua Cady, Andrew Micahel [et al.]

Measuring the Popular Resonance of Daesh’s Propoganda / [Recurso electrónico] PDF

We describe an innovative approach to social media analysis, combining corpus linguists and
statistical methods to measure the resonance of Daesh's propaganda to a sample population
(Eqypt). The findings from this research effort demonstrate that: (1) Daesh's messaging is
measurable and distinct from other Salafi groups, such as the Egyptian Muslim Brotherhood;
(2) while Daesh’s messaging generally do not resonate with Egyptians, its uptake increased
in Upper Egypt and the Sinai regions during 2014; and (3) this method can be applied more
broadly to measure the spread of violent extremist messaging across regional populations
over time.



Estado Islámico Propaganda Investigación Control social Metodología de análisis

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