Hezbollah’s culture of martyrdom has helped sustain the organization’s manpower needs since the organization’s founding. A critical question, however, is how the group communicates this narrative to its base, especially given recent challenges to the group’s legitimacy as a result of its intervention in Syria. The ‘Party of God’s’ online content reveals that it does so in part by using the mothers of martyred fighters to promote the culture of martyrdom. Mothers possess unique access in society due to their ability to shape the minds of the next generation. As a result, Hezbollah uses their voices to amplify its propaganda in a way that resonates with the group’s following. Signs of tension between the party and these women, however, could pose challenges to this strategy in the future.