The Woolwich Attack of 2013 remains a distinctive case of lone wolf terrorism in terms of its
hyper violent theatricalization and symbolic presentation of user-generated content. Although
being described as having a paradigmic effect on the way terrorism is viewed and presented, its
relationship to traditional media is under examined. To understand the perceptive impact, an
exploratory qualitative research project was designed to gauge public views in terms of event
presentation by media modality. Primary data was collected through interviews upon a
theoretical sampling of fifteen Londoners and interpreted using a framework analysis technique.
Results indicated that the main mode by which residents learned of the incident was not through
social media, but through traditional media. Although there was significant discussion upon the
video address created by the assailants during attack, this was generally only viewed after or in
conjunction with journalistic interpretation. Definitions of terrorism were not seen to change as
a direct result of the attack, it only reaffirming prior conceptions proffered in media cases,
reducing the plausibility of its paradigmic effect. Despite the small sample, the early dawning of
patterns and redundancies demonstrates some level of data saturation, verifying its probative
value in terrorism and media research.